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Story & StoneAdvisory
Story & Stone Advisory

00/ Story & Stone Advisory

A focused intervention. A stronger sales operating rhythm.

Three ways to bring senior sales leadership closer to the work — based on the urgency, shape, and season of the business.

Schedule a Conversation →

Story & Stone Advisory

Schedule a Conversation →

01

Sales Performance Diagnostic

A focused assessment of the sales organization, pipeline, CRM, forecasting, talent, strategic accounts, KPIs, compensation, and sales process.

Deliverable

Executive findings and a prioritized 30/60/90-day action plan.

  • Sales organization and leadership structure
  • Pipeline health, visibility, and conversion
  • CRM usage, data quality, and forecasting
  • Talent, performance, and strategic account review

02

Fractional VP of Sales

Ongoing senior sales leadership for companies that need executive-level guidance and management without immediately hiring a full-time VP.

May include

Team leadership; pipeline management; forecasting; CRM discipline; strategic accounts; recruiting; coaching; performance management; PIP support; territory and compensation review; sales operating cadence.

  • A consistent sales operating cadence
  • Executive-level visibility into the pipeline
  • Hands-on support for the team and its leaders
  • A practical bridge toward the next stage of growth

03

Interim VP of Sales

Short-term executive leadership during a vacancy, transition, acquisition, restructuring, or search for a permanent VP of Sales.

May include

Full sales-team leadership; pipeline ownership; forecasting; executive reporting; recruiting; team assessment; PIP and performance support; strategic account leadership; transition support for the permanent VP.

  • Continuity during a leadership vacancy
  • A clear view of team, pipeline, and priorities
  • Support for recruiting and transition
  • A steady hand through integration or restructuring

Optional / as needed

Industry & Association Representation

Optional representation for trade shows, conventions, association events, customer meetings, prospect meetings, and strategic account engagement. Event attendance is separately scoped unless explicitly included in an engagement.

  • Trade shows
  • Conventions
  • Association events
  • Customer meetings
  • Prospect meetings
  • Strategic account engagement
  • Pre-event planning
  • Account targeting
  • Meeting scheduling
  • Post-event follow-up strategy

04/ Not sure where to start?

The first conversation usually makes the right next step clearer.

Schedule a Conversation →